JONESBORO, Ark. – While many of us can afford warm clothes, many can not – and when children are affected, their innocence makes the burden hard to imagine.
That is why Gearhead Outfitters is partnering with The North Face and One Warm Coat to donate a coat to a child in need for every coat purchased at their ten locations across Arkansas, Missouri and Louisiana.
Gearhead’s owner, Ted Herget, told NEA Report he wanted to lead by example and show other business owners they could share with those who need it the most in this season of giving.
“We launched it on our Junior Auxiliary night and a girl walks up,” Herget recalled. “She walked over and got a jacket, and bought it, and said, ‘Hey, will you donate one of these too?’ That’s so awesome. There’s a lot of good, good people around here who want to do the right thing. That’s what it was about. It’s the season. Our jobs are to make other people’s lives better and we had the opportunity to do it so why not?”
All anyone has to do is stop into any Gearhead location when shopping for a children’s coat. At the same time as one purchase is supporting a local business and the community it is in with sales taxes, a coat will also go to a child in need.
Herget said The North Face partnered with them to help make the giveaway possible.
One Warm Coat, who will facilitate the giveaway of the donated coats, is an organization started in 1992 with a Thanksgiving weekend coat drive at one location in San Francisco, according to their website.
Their mission statement says “donors will be warmed by the knowledge that their coats will go directly to children, women and men in need.”
The organization also uses 95 percent of every dollar to support programs, keeping costs low to provide the best possible services to the most possible in need.