JONESBORO, Ark. — Whataburger is planning its first location in northeast Arkansas as part of the Southern Hills development in south Jonesboro, according to a release from Coldwell Banker Village Communities.
The Texas-based fast-food chain is one of several new businesses joining the growing commercial hub near Harrisburg Road and Parker Road.
That’s right—everyone’s favorite burger joint is making its way to the brand-new Southern Hills development, and we couldn’t be more excited
– Social Media Post
No timeline for the restaurant’s opening was announced. Coldwell Banker Village Communities said more tenants are expected to be revealed in the coming months.
Southern Hills, located between Interstate 555 and Mt. Carmel Road, is designed to bring a mix of restaurants and everyday services to the area. Southern Hills is part of a broader wave of commercial growth in south Jonesboro, an area experiencing increased residential and retail activity.
Founded in 1950 in Corpus Christi, Texas, Whataburger is known for its made-to-order burgers, 24-hour service and distinctive orange-and-white striped roofs. The company operates more than 950 locations across 14 states, with a strong presence in the South and Southwest. Its menu includes burgers, chicken sandwiches, breakfast items and specialty drinks.
Whataburger has been steadily expanding beyond its Texas roots in recent years. The company moved its headquarters to San Antonio in 2009 and underwent majority acquisition by Chicago-based investment firm BDT Capital Partners in 2019, a move that fueled broader expansion plans.
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