The Jonesboro Church Health Center has introduced a new logo — the first brand identity update in its 34-year history — reflecting the organization’s continued commitment to providing low-cost, high-quality medical care to uninsured adults.
While the visual identity has been refreshed, the mission remains unchanged. The health center serves more than 4,000 patient visits annually, offering accessible healthcare to adults who may not otherwise receive medical services.
“Our mission has not changed,” said Michelle Lady, Executive Director. “We remain focused on serving uninsured adults with dignity and excellence. The new logo reflects our faith-centered foundation and the strong community partnerships that make this work possible.”
The updated design features a cross symbolizing the ministry’s Christian foundation, leaves representing renewal in the lives of patients served, and a circular shape reflecting community collaboration.
During an open house on Tuesday, February 24, Board President Reagan McNeil noted the importance of community partnerships in sustaining the health center’s work. “We are grateful for the volunteers, donors, churches, and healthcare partners who make it possible for us to provide affordable care to uninsured adults in our region,” McNeil said.
Four Exam Room were recognized: Hytrol, NEA Baptist, St. Bernards Healthcare and Medical Group, and Swept Away. “Partnerships like these are essential to achieving our operation needs and continued access to medical care,” McNeil said.
About Jonesboro Church Health Center:
The Jonesboro Church Health Center (JCHC), founded in 1992, has been a cornerstone of compassionate, affordable healthcare in the community for over three decades. Established by a doctor, nurse and pastor, who along with 42 community leaders saw the medical need firsthand. Since opening the doors, JCHC has cared for over 25,500 individuals. As the only charitable clinic in northeast Arkansas, JCHC is uniquely positioned to serve a population facing significant barriers to healthcare, including financial hardship, lack of insurance, and limited access to transportation. Due to the generosity of donors and volunteers, the Jonesboro Church Health Center (JCHC) provides care for uninsured individuals residing in northeast Arkansas, specifically in Craighead, Greene, Poinsett, Clay, Jackson, Lawrence, and Crittenden counties.
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