Jonesboro AR — In conjunction with its 50th anniversary in 2021, Jonesboro based construction firm Ramsons, Inc. is unveiling a special project it broke ground on late last year.
“The Ramsons logo was mostly designed by my grandmother and a friend. Then my dad, fresh out of engineering school, hand-drew the arcs with a compass,” said Scott McDaniel, grandson of founder Rufus A. McDaniel. “So, there is so much history and small-business sweat equity in the logo—we didn’t want to change it. But we did want to add to it and, in the process, make a strong brand statement for this milestone moment that highlights our company’s history and values.”
Work began on the brand update in early 2020, in anticipation of the half-century celebration, and as it progressed, the central message kept coming back to a single train of thought.
“The projects we construct live beyond us,” McDaniel said. “Children will learn to read and write in the schools we construct. People will find God shining through the stained glass of the churches we build. People will heal in the hospitals our craftspeople carefully construct. The legacy of our built space is very real and Ramsons’ legacy is one of quality and innovation.”
“Ramsons doesn’t just build buildings,” he said. “We build legacy.”
“We Build Legacy” is now officially part of the Ramsons brand, and it helps tell the story of Ramsons’ mission and purpose throughout 50 years of building and more than 1,500 completed construction projects. “. It’s speaks to the legacy of the Ramsons’ team, many of whom who been with us since the earliest days of the company — some are even multi-generational. It speaks to the legacy of the McDaniel family as a construction family. It honors our clients as their legacy is also tied to their construction projects. Construction and legacy are closely tied.”
In continuous operation since 1971, Ramsons has experienced steady growth through the decades, while developing a solid reputation for on-time completions and uncompromising craftsmanship. The firm evolved with the industry as it moved away from the hard-bid model. Ramsons now specializes in construction management and design-build (collectively referred to as “alternative delivery”).
“The design/build approach applies the strengths of teamwork to the efficiencies of single-sourcing and has become the most popular construction method for our industrial clients,” McDaniel said. “Construction Management is very popular in educational construction and embraces a team-work approach that helps control cost and enhance schedules. For us, Alternative Delivery combines and complements our particular advantages: we’re schedule-driven, quality-focused, budget-conscious, and we’ve built an outstanding battle-tested staff that thrives on accountability and continuity.”
“All those things make alternative delivery popular with owners,” he said, “and also help us to excel.”