Coca-Cola, Shadrachs Coffee to Serve Guests at First Community Bank Sportsplex

JONESBORO, Ark. — First Community Bank Sportsplex has announced beverage partnerships with Coca-Cola and Shadrachs Coffee as the new Jonesboro sports and wellness facility prepares to open.

The Sportsplex announced that Corinth Coca-Cola Bottling Works Inc., doing business as Jonesboro Coca-Cola, will serve as the facility’s official beverage partner under a multiyear agreement.

Coca-Cola products will be available through vending machines, coolers, and concessions throughout the facility. The lineup is expected to include soft drinks, sports drinks, juices, enhanced waters, and other nonalcoholic beverages.

Shadrachs Coffee Roasting Company, which is headquartered in Jonesboro, will serve as the official brewed and iced coffee partner. Shadrachs coffee will be available in the facility’s cafe and concession areas and included in catering options for meetings, tournaments and special events.

“Coca-Cola has spent more than a century bringing people together around everyday moments, and Shadrachs is a hometown brand that has grown up right alongside this community,” said Craig Rickert, executive director of the Jonesboro Advertising and Promotion Commission. “Having them both under our roof gives guests something familiar, something local, and an energy that feels unmistakably ‘Jonesboro’ from the moment they walk through the doors.”

As part of the agreement, Coca-Cola will receive prominent beverage placement throughout the venue, including vending, cold cases and branding tied to events and programming at the complex.

Shadrachs will have category exclusivity for brewed and iced coffee, along with cafe signage, digital menu board placement, rotating digital screen features and inclusion in venue marketing, including email, website and social media content.

“Partnering with First Community Bank Sportsplex is a natural fit for our team,” said Larry Billing of Shadrachs. “We are passionate about serving this region, and First Community Bank Sportsplex will be a place where families, athletes, and fans spend a lot of time together. We’re excited to be the local coffee they can count on to fuel early-morning practices, tournament weekends, and everything in between.”

Bill Pate, representing Jonesboro Coca-Cola, said the company is proud to support the project.

“First Community Bank Sportsplex will soon be the destination for sports and community activity in Jonesboro, and we’re proud to support that vision,” Pate said. “Our goal is to make sure that whether guests are competing, training, or cheering from the stands, they have the Coca-Cola beverages they love close at hand.”

The 203,000-square-foot Sportsplex is designed to host tournaments, leagues, fitness programs and community events throughout the year. Plans for the facility include space for 12 basketball courts, 24 volleyball courts or 36 pickleball courts, along with a 50-meter Olympic pool with one-meter and three-meter diving boards, 1,245 spectator seats, an indoor recreational pool, outdoor aquatics area, convention space, full-service kitchen, cafeteria, locker rooms and meeting rooms.

General Manager Brandon Shrader said the partnerships are part of the guest experience planned for the facility.

“Great facilities are about details,” Shrader said. “From the way fans refuel between games to the morning coffee that gets a training day started, Coca-Cola and Shadrachs will help us deliver a guest experience that feels both big-time and hometown at the same time.”

The beverage partnerships are expected to be featured during grand opening celebrations and future tournaments. Additional promotions and events are expected to be announced as the facility prepares to open.

First Community Bank Sportsplex will be operated by The Sports Facilities Companies and will be a member of the SF Network.

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First Community Bank Sportsplex Announces Flagship Beverage Partnerships with Coca-Cola and Shadrachs Coffee

Global icon and local favorite will fuel guests at Jonesboro’s new destination for sports, wellness, and community

[JONESBORO, Ark.] June 30, 2026– First Community Bank Sportsplex today announced flagship beverage partnerships with Coca-Cola and Shadrachs Coffee that will bring a full lineup of refreshing beverages and locally roasted coffee to guests throughout the new sports and wellness destination in Jonesboro.

Under a new multi-year agreement, Corinth Coca-Cola Bottling Works, Inc. (doing business as Jonesboro Coca-Cola) will serve as the official beverage partner of First Community Bank Sportsplex. Coca-Cola will provide an array of sparkling and still beverages – including soft drinks, sports drinks, juices, enhanced waters, and other non-alcoholic options – across vending machines, coolers, and concessions throughout the facility.

Shadrachs Coffee Roasting Company, a fast-growing local coffee brand headquartered in Jonesboro, will serve as the official brewed and iced coffee partner of First Community Bank Sportsplex. Shadrachs Coffee will be featured in the facility’s café and concession areas and included in catering offerings for meetings, tournaments, and special events, giving guests a convenient way to enjoy the same coffee they know from Shadrachs popular double drive-thru and sit-down locations in Arkansas, Tennessee, and Mississippi.

“Coca-Cola has spent more than a century bringing people together around everyday moments, and Shadrachs is a hometown brand that has grown up right alongside this community,” said Craig Rickert, Executive Director, Jonesboro Advertising & Promotion Commission. “Having them both under our roof gives guests something familiar, something local, and an energy that feels unmistakably ‘Jonesboro’ from the moment they walk through the doors.”

As part of the partnership, Coca-Cola will receive prominent beverage placement throughout the venue, including full-service vending, cold cases, and integrated event and programming branding at the complex. Guests will see Coca-Cola’s portfolio represented in key gathering areas, supporting everything from everyday workouts to sold-out tournaments and major events.

Shadrachs will enjoy category exclusivity in the facility’s brewed and iced coffee categories and prominent brand visibility in high-traffic guest areas. Planned elements include café signage, inclusion on digital menu boards, rotating digital screens throughout the facility, and integration into venue marketing, such as email, website, and social media content that highlights Shadrachs offerings on-site and at nearby retail locations.

“Partnering with First Community Bank Sportsplex is a natural fit for our team,” said Larry Billing of Shadrachs. “We are passionate about serving this region, and First Community Bank Sportsplex will be a place where families, athletes, and fans spend a lot of time together. We’re excited to be the local coffee they can count on to fuel early-morning practices, tournament weekends, and everything in between.”

“First Community Bank Sportsplex will soon be the destination for sports and community activity in Jonesboro, and we’re proud to support that vision,” echoed, Bill Pate, representing Jonesboro Coca-Cola “Our goal is to make sure that whether guests are competing, training, or cheering from the stands, they have the Coca-Cola beverages they love close at hand.”

Designed as a year-round destination for tournaments, leagues, fitness, and family recreation, First Community Bank Sportsplex will host thousands of athletes and guests every year. Partnering with a globally recognized beverage leader and a beloved local coffee brand ensures that the facility’s hospitality experience keeps pace with the quality of its courts, pools, and fitness spaces.

“Great facilities are about details,” said General Manager Brandon Shrader. “From the way fans refuel between games to the morning coffee that gets a training day started, Coca-Cola and Shadrachs will help us deliver a guest experience that feels both big-time and hometown at the same time.”

First Community Bank Sportsplex is expected to feature these beverage partnerships across its grand opening celebrations and future tournaments, with additional collaborative promotions and activations to be announced as the facility prepares to open its doors.

First Community Bank Sportsplex will be operated by The Sports Facilities Companies (SFC) and will be a member of the SF Network, the nation’s largest and fastest-growing network of sports facilities. For more information, please visit SportsFacilities.com and SFNetwork.com.

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About First Community Bank Sportsplex

First Community Bank Sportsplex, located in Jonesboro, Arkansas, is a state-of-the-art, 203,000-square-foot facility designed to serve athletes, families, and the community. With space for 12 basketball courts, 24 volleyball courts, or 36 pickleball courts, along with a 50-meter Olympic pool with one-meter and three-meter diving boards, featuring 1,245 spectator seats and a second, indoor, recreational/warm-up/cool-down pool, it is the ideal venue for large tournaments and community events. The center also includes a 32,000-square-foot convention space, an outdoor aquatics area with a lazy river, large slides, and a spray-ground, as well as a full-service kitchen, cafeteria, locker rooms, and two meeting rooms. First Community Bank Sportsplex is a member of the SF Network, the nation’s largest and fastest-growing network of Sports Facilities, and is operated by the industry leader in outsourced operations, The Sports Facilities Companies. For more information, please visit SportsFacilities.com and SFNetwork.com.

About Corinth Coca-Cola of Jonesboro

Corinth Coca-Cola Bottling Group, one of less than 70 independently owned U.S. Coca-Cola bottlers, is a centennial family business that is proud of its legacy, passionate about its roots, and committed to its future.

About Shadrachs Coffee

Since 2004, Shadrachs Coffee has served more than just great coffee—we’ve served joy, encouragement, and community spirit. Built on a foundation of speed, flavor, and friendliness, we believe in refreshing souls in a world that moves too fast. Our coffee shops are locally owned and operated, focused on daily, meaningful service to those we’re honored to know and greet each day.

About The Sports Facilities Companies (SFC)

The Sports Facilities Companies (SFC) is the nation’s leading resource for the management and development of sports, recreation, wellness, and events facilities. As a turn-key solution for community leaders and developers alike, SFC services span the gamut of sports and recreation needs from sports tourism & recreation master planning, program planning, and feasibility through professional facility management services. With over 100 managed venues and approximately 5,000 team members, represented by the SF Network, SFC welcomes nearly 30 million guest visits and produces almost $1 billion in economic impact each year. To learn more, please visit SportsFacilities.com and theSFnetwork.com.